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Peter Kozar

11 elements of a good investors’ deck

    Your deck is your first impression! First impression counts! We all know this, however unfortunately not all of us are serious about this fact. Many of us simply fail to realize the importance of a good first impression both in personal life as well as business. Remember that when approaching investors, unless you […]



Peter Kozar

The “art” of fueling your start-up

To fund-raise or not and when to do so is that classical dilemma for many start-up founders. Whether you are starting brick and mortar business, internet start-up or you have developed a mobile application and wish to scale it, you will most definitely need to consider where to get the capital to grow your business […]



Michal Ugor

3 Foundations of a Great Startup: Ideas, Execution, Market


Entrepreneurs like to discuss ideas and society regards them as the core foundation of successful startups and innovation. However, experiencing the process of starting a startup or even closer look at startups that are successful shows something else.   The Problem When it comes to startups the conventional wisdom is that ideas are everything. This […]


Remi Kanji

Remi Kanji

Spread the Word: Leverage Sharing to Drive Growth


Permission marketing is the idea that marketers should engage meaningfully with their potential customers. Instead of spamming them with marketing messages, startup founders (and even business marketers) should create content that’s valuable to their consumers. Whether that means educating them, starting a conversation, or finding a deeply personal way of connecting with a consumer, companies […]


Remi Kanji

Remi Kanji

How to Run Amazing Customer Development Interviews


Customer Development Interviews have constant relevance for your startup. At an early stage, Customer Development Interviews first enable you to ensure that you’re actually solving a problem for someone. They then allow you to hone in on that person’s pain – after you’ve identified a target market with a problem, you’ll need to know how […]


Remi Kanji

Remi Kanji

Get to Know Your Customer


When you’re building a startup, one of the first concepts you’ll be introduced to is ‘persona development’. Persona development is a set of tools that enable you to ask, ‘whose problem are you solving?’ It’s often effective to image that problem as plaguing a particular individual, rather than as being a challenged faced by a […]


Remi Kanji

Remi Kanji

5 Products to Help You Growth Hack


Our previous articles have focused on what growth hacking is, different methods to acquire customers, and what your landing page should look like. One of the key lessons from all of these posts is how important it is to be systematic about growth – finding where your customers congregate and bringing them to your page is […]


Remi Kanji

Remi Kanji

How to Increase Your Landing Page Conversion


In our last couple of articles on growth hacking, we talked about how to bring potential users and customers to your landing page, both through advertising and through ‘thought-leadership’ based content marketing. You should be monitoring both acquisition and conversion rates through each channel. Conversion rates are not only impacted by which channels you use […]